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Digital PR campaigns come in all shapes and sizes, but the most successful have the same things in common: they’re timely, relevant and newsworthy. Here are three digital PR campaigns we loved from summer of 2023 that hit all three of those marks, resulting in hundreds of links from quality publications. We hope they’ll get […]


If you’ve been using the same PR tools for years, or aren’t sure where to start when it comes to trialling new software, this blog is a great place to begin. Here we’ve rounded up some of the top PR tools on the market, ranging from journalist databases and enquiry opportunity software to the best […]

Acquiring high-quality backlinks is one of the most effective ways to improve your website’s SEO, but how can you determine whether your strategy is having a positive effect? While it’s important to pay attention to a wide range of metrics when assessing your backlink profile, we will be narrowing in on citation flow in this […]

Analytics are a key part of any robust SEO strategy. Without them, it’s almost impossible to differentiate between the parts of your website that are working and the areas that need extra work. Fortunately, there are many SEO tools that can help you reach the analytical depth needed to scale your strategy. But within these […]

Improving your website’s SEO is a long-term project, but if you’re new to the world of digital marketing it can seem like even more of a challenge. One term you may have come across before is domain rating, and if you use analytics tools, you may even know what your score is. Domain rating can […]

There are a lot of factors that impact how well your website performs in search engine rankings. From site loading speeds to the quality of your content, making sure your website gets seen by the right audience requires a multi-dimensional approach. If you’ve been trying to build your digital presence, you may have come across […]

Anyone who works in Digital PR will know the importance of third-party domain and traffic metrics when reporting to clients or internal stakeholders. The ability to measure the SEO value of an individual publication via data provided by companies such as Ahrefs, Majestic, Moz is absolutely essential as without this data there is no independent […]