Brand Guidelines

Our mission

We empower digital marketers to take hold of their PR campaigns, enabling them to quickly put together stunning reports and harness the power of in-depth SEO metrics.

Brand Values


We strive to be at the forefront of new technologies and trends in the PR and SEO industry.


Our users rely on us to deliver accurate data and reliable tools. We take that responsibility seriously and always strive for excellence.


We value creativity and encourage our team to take risks and bring fresh, innovative ideas to the table.


We believe that our tools should be accessible to everyone, regardless of their level of expertise. We strive to make our platform user-friendly and intuitive for all.


We want to empower our users to achieve their goals and feel confident in their decisions. Our tools and data are designed to give them the information and resources they need to succeed.

Our tone of voice

Be professional and knowledgeable: We take our work seriously and are committed to providing the best possible service to our clients. We communicate in a way that reflects our expertise and experience in the PR and digital marketing industry.


Be creative and innovative: We are always looking for new and better ways to help our clients achieve their goals. We communicate in a way that reflects our creativity and willingness to try new things.


Be friendly and approachable: We understand that our clients may not be experts in PR and digital marketing, so we communicate in a way that is easy to understand and approachable. We are always happy to answer questions and provide support.


Be reliable and trustworthy: We understand that our clients rely on us to provide accurate and timely information. We communicate in a way that reflects our commitment to reliability and trustworthiness.


Be engaging and conversational: We want our clients to feel connected to us and to feel like they are part of our community. We communicate in a way that is engaging and conversational, using language that is familiar and relatable.

Overall, our tone of voice is professional, knowledgeable, creative, innovative, friendly, approachable, reliable, trustworthy, engaging, and conversational. We aim to communicate in a way that reflects our commitment to helping our clients achieve their goals while maintaining a sense of warmth and approachability.

Visual identity

Primary logo

Keep the logo legible at all times

The primary logo is used in most scenarios, where only a small amount of space is available, the C logomark can be used (favicons, social media profile images, etc).

A flexible, vibrant, colour palette

The Coveragely colour palette centres on primary and secondary colours of Violet and Pink. These colours are mostly used over light backgrounds to create friendly pops of colour and lots of breathing space.

Display font
Zilla Slab

Zilla Slab is a contemporary slab serif font family, it is constructed with smooth curves and true italics, which gives combines a unexpectedly sophisticated and industrial look and a friendly approachability.
It is the primary brand display font, used within the logo and heavily across the marketing site and brand collateral in both Semi-bold and Medium weights.

Display font

Manrope is an open-source modern sans-serif font family. It has been geometrically optimised for universal optimal readability across digital and print formats. It feels modern, open, clean and elegant – a neutral element with a hint of friendliness.
It is used for all body copy across the site, and is more heavily featured across both titles and body copy within the report tool.

Instantly create visually appealing, in-depth coverage reports that showcase the performance of your digital campaigns