Be professional and knowledgeable: We take our work seriously and are committed to providing the best possible service to our clients. We communicate in a way that reflects our expertise and experience in the PR and digital marketing industry.
Be creative and innovative: We are always looking for new and better ways to help our clients achieve their goals. We communicate in a way that reflects our creativity and willingness to try new things.
Be friendly and approachable: We understand that our clients may not be experts in PR and digital marketing, so we communicate in a way that is easy to understand and approachable. We are always happy to answer questions and provide support.
Be reliable and trustworthy: We understand that our clients rely on us to provide accurate and timely information. We communicate in a way that reflects our commitment to reliability and trustworthiness.
Be engaging and conversational: We want our clients to feel connected to us and to feel like they are part of our community. We communicate in a way that is engaging and conversational, using language that is familiar and relatable.
Overall, our tone of voice is professional, knowledgeable, creative, innovative, friendly, approachable, reliable, trustworthy, engaging, and conversational. We aim to communicate in a way that reflects our commitment to helping our clients achieve their goals while maintaining a sense of warmth and approachability.
The primary logo is used in most scenarios, where only a small amount of space is available, the C logomark can be used (favicons, social media profile images, etc).
The Coveragely colour palette centres on primary and secondary colours of Violet and Pink. These colours are mostly used over light backgrounds to create friendly pops of colour and lots of breathing space.
Zilla Slab is a contemporary slab serif font family, it is constructed with smooth curves and true italics, which gives combines a unexpectedly sophisticated and industrial look and a friendly approachability.
It is the primary brand display font, used within the logo and heavily across the marketing site and brand collateral in both Semi-bold and Medium weights.
Manrope is an open-source modern sans-serif font family. It has been geometrically optimised for universal optimal readability across digital and print formats. It feels modern, open, clean and elegant – a neutral element with a hint of friendliness.
It is used for all body copy across the site, and is more heavily featured across both titles and body copy within the report tool.