At Coveragely, we do not believe that any one metric is better than the other. They each have their pros and cons and to see the full picture of a domain’s authority, you need to compare as many data points as possible.
For this reason, we provide you Majestic and Moz data with all Coveragely accounts – even free ones – and you can expand the dataset by connecting your SEMrush and Ahrefs accounts with 2-3 clicks.
The main trust / authority metrics that we use as part of our day to day work – and the metrics we show in Coveragely can be found below along with a brief explanation of each.
Majestic
Citation Flow – Majestic’s Citation Flow is a metric that measures the quantity and quality of backlinks pointing to a website, indicating its influence and popularity.
Trust Flow – Majestic’s Trust Flow is a metric that measures the reliability and trustworthiness of a website based on the quality and authority of its backlinks.
Moz
Domain Authority – Moz’s Domain Authority is a metric developed by Moz that predicts the ranking potential of a website in search engine results based on various factors, including the quality and quantity of backlinks, providing a numerical score between 1 and 100.
Page Authority – Moz’s Page Authority is a metric developed by Moz that predicts the ranking potential of a specific web page in search engine results based on factors such as link popularity and content quality, providing a numerical score between 1 and 100.
Ahrefs
Domain Rating – Ahrefs’ Domain Rating (DR) shows the strength of a target website’s total backlink profile (in terms of its size and quality).
Positions – Ahrefs’ position metric is the total number of keywords that the target URL ranks for in the top 100 organic search results across all countries in our database.
Traffic – Ahrefs’ traffic metric is an estimation of the total monthly search traffic to the target domain from the top 100 organic search results.
Cost – Ahrefs’ cost metric is the equivalent value of the organic search traffic, should that traffic have been acquired via PPC. Traffic value is in US cents.
SEMrush
Organic Keywords – SEMrush’s organic keywords figure refers to the number of keywords for which a website or web page ranks in organic search results on search engines, providing insights into the organic visibility and search engine optimization (SEO) performance of the site or page.
Organic Traffic – SEMrush’s Organic Traffic figure refers to the number of visitors a website receives from organic search results on search engines, indicating the effectiveness of its search engine optimization (SEO) strategies and the overall visibility in organic search.
Our aim with V2 is to allow you to add any metrics from any of the tools as long as we can pull it via API – Bear with it, it’s on the roadmap!
